Jacob Schroeder, CPA, is the Founder and CEO of Ascend Consulting and Co-Founder & CEO of Orca Advisor. Initially Jacob started working with business owners to assist with tax filing and compliance but found that his real passion is helping business owners scale what they are passionate about. He delivers that hands-on through Ascend, and is building Orca to redefine advisory and make it accessible to accountants and business owners at scale. Jacob holds Associate's, Bachelor's, and Master's degrees in Accounting, has been a CPA since 2013, and has served on the Intuit Accountant's Council.
Articles by Jacob Schroeder
Where There Is No Vision
A clear vision is more than an inspiring statement. It is the filter that aligns decisions, people, and priorities.
Do You Have the Right People in Your Organization?
A practical way to evaluate whether each team member is the Right Person, in the Right Seat, and delivering the performance the role requires.
Hope Is Not a Strategy: Build a System That Creates Expectation
Goals become more useful when you understand the actions that drive them, measure progress, and create time to adjust before results are final.